Teasthetic Brand Design
A Sanctuary of Tea in NYC. Fusing Confucian philosophy with architectural minimalism to create a brand rooted in tradition and elevated by design.
Client
Teasthetic
Year
2025
Teasthetic Brand Identity Design
About the Brand
Located in the heart of diversity—Lower Manhattan—Teasthetic is a sanctuary for authentic Chinese tea culture. Founder Mengyan Gong envisioned this space as a window to share the charm of Eastern traditions with the world.
The name "Teasthetic" is a fusion of Tea and Aesthetic. It signifies that tea is more than a beverage; it is a vessel for philosophy, etiquette, and the art of living. Amidst the hustle of New York City, Teasthetic offers a spiritual space rooted in Confucian values: a place to connect with friends, find inner peace, and enjoy a simple journey back to warmth and kindness.
About the Design
The core of this design translates a grand cultural vision into a minimalist symbol by converging the forms of a tea saucer and traditional Chinese architecture. Viewed from eye level, the saucer’s silhouette creates a stable letter "T," echoing the broad, serene lines of architectural eaves while symbolizing a solid foundation. This form captures the spirit of "upholding"—an upward gesture implying that a flourishing future rests on a steady base. Ultimately, the logo stands as a grounded metaphor for the protection and inheritance of culture, where deep roots enable endless growth.
A cultural vision, distilled into a minimalist symbol.
Spirit
The design captures the gesture of "Upholding" (upward support). It implies that a flourishing future stems from a steady foundation. This powerful, grounded form is a metaphor for the protection and inheritance of culture—deep roots for endless growth.
传茶（Teasthetic）位于多元文化的中心——纽约下城。创始人龚梦艳女士希望以此为窗口，向世界展示中式茶文化的魅力。Teasthetic 意为“茶之美学”。品牌不仅仅提供好茶，更意在通过茶这一载体，传递中国人的生活哲学与礼仪修养。在繁忙的纽约，传茶构建了一个基于儒家内核的精神空间——以茶会友，远离喧嚣，回归至亲至善的简单旅程。
本次设计的核心，在于将宏大的文化愿景转化为极简的视觉符号。Logo 的设计灵感汲取自“茶碟”与中式建筑的形态结合取茶碟平视之形，构成字母 “T”，既代表 Teasthetic，又重现了中式建筑宽博、舒展的线条美感。茶碟虽为器皿之底，却不仅是物理上的支撑，更象征着“根基”。设计取“向上托举”之势，寓意万丈高楼起于基石。这一稳健的造型，隐喻着对传统文化的护卫与传承——唯有根基深厚，方能生生不息。
Timeless elegance
A brand identity inspired by the stability of the saucer and the elegance of Eastern architecture.